![]() However, this wasn’t just any princess it was a cool princess. Perhaps the idea of a princess suggests a sense of power while still living in a particularly patriarchal society. There’s something so fascinating about the appeal of a princess to a young girl. Mattel’s cinematic reimagining of Barbie was also an effort to try and course-correct some of the frankly controversial connotations that the doll has (and still has) and simultaneously appeal to a new digitally-oriented generation. It worked because I ate every breadcrumb from Mattel’s bakery (something like that). This was no coincidence, these films were a strategic tactic to pull a new generation of young girls away from their new toy competitor Bratz. This was followed by many, many, many… more Barbie films. ![]() However, this Barbie film renaissance is no coincidence, and I suggest that it may have a lot to do with female narratives and a growing appreciation for the (few) positive depictions we have of women.īarbie in the Nutcracker (2001) is really what kicked everything off – being the first CGI Barbie film released in the 2000s. ![]() One such collection of cultural artefacts is the Barbie (straight to DVD) films of the 2000s that have regained relevance due to the wider nostalgia towards the 2000s. ![]() As we still slightly ride the wave of the ’90s and 00’s nostalgia in pop culture with our larger future nostalgia tendencies being in a sort of limbo – it has brought back a lot of media that my generation personally connects with on a deep level. ![]()
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